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Want your site to appear in the top of search engines, this course is for you.
Full
Description:
Are you thinking about running an advertising campaign on the pay-per-click search engines? Want your site to appear in the "Sponsored Matches" at the top of the search results in Google or Yahoo? Not sure where to begin or what's involved? Then our Pay-Per-Click Advertising Starter Course is for you!
Ensure your advertising campaign is designed for success from the very first impression. Our Pay-Per-Click Starter course will give you the knowledge necessary to set up, monitor and maintain a successful campaign to promote your web site on the pay-per-click search engines and their network of partner sites.
Topics Studied During This Course:
Lesson 1 = An Introduction to Pay Per Click Marketing
Lesson 2 = Pay Per Click Campaign Preparation
Lesson 3 = An Introduction to Google AdWords
Lesson 4 = How to Set Up an AdWords Account
Lesson 5 = An Introduction to Yahoo! Search Marketing
Lesson 6 = How to Set Up a Yahoo! Sponsored Search Account
Lesson 7 = Keyword Research for PPC Campaigns
Lesson 8 = Ad Copy Creation for PPC Campaigns
Lesson 9 = Landing Page Creation for PPC Campaigns
Lesson 10 = PPC Campaign Conversion & ROI Measurement
